Taco Bell Launches App, Pioneers Fast Food Mobile Payment

03 Nov Taco Bell Launches App, Pioneers Fast Food Mobile Payment

Boasting to be the first “the first fast-food chain to offer mobile payment and ordering in the restaurants and in drive-thrus,” Taco Bell launched their mobile app last week live on the Internet, with the help of UStream and Suite Spot. Watch the stream of the app launch here.

Brian Niccol, president, Taco Bell Corp, opened up the event on the morning of October 28th, to announce the mobile app. Taco Bell is also pushing their hashtag #onlyintheapp, highlighting the fact that customers can choose specific ingredients for their food using the app, an option that was not previously available.