JetBlue Getaways, “Get Away With It”

The first ever live interactive online game show created exclusively for JetBlue

JetBlue Getaways presents “Get Away With It,” the first-ever live online game show hosted by Mark Hammerberg. The result was 13,000 applicants and hundreds of contestants participating via Skype for a chance to win fabulous grand prize vacation packages to destinations like Turks & Caicos and Las Vegas.

“Get Away With It” was an instant hit with viewers through its use of comedy and trivia to create instant awareness for JetBlue Getaways. The key to the success of “Get Away With It” was the interactive and high quality broadcast made possible by the unique collaboration between Mullen, Unit9, Suite Spot, and Ustream to produce this complex and engaging show. This partnership resulted in an innovative five-day event that was seen live by 1.3 million cyberspace viewers and echoed across popular social media outlets.

Related Projects

Client

JetBlue

Agency

Mullen

Date

June, 2013

Tags
JetBlue, JetBlue Getaways, Live Broadcast, Live Streaming, Skype

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