Project Description

To bring new wearers into ACUVUE® contact lenses globally, Suite Spot and long-time partner Universal McCann led a herculean effort to find Influencers around the world ready to #SeeItThrough, tell each of their stories, and deliver the campaign on high-engagement platforms. We showed each Influencer’s journey from getting fitted for contact lenses to overcoming obstacles and achieving success at a popular cultural event. We created short and long-form videos, gif animations, and stills. Suite Spot managed logistics and traveled around the world filming in 7 countries with a 5 person crew and developed over 150 original pieces for Acuvue to use throughout the campaign. The endeavor resulted in a global increase in customers by 2.2%.