AT&T Fiber just announced their new internet service with multi-gig speeds featuring symmetrical upload and download (same speed each way). The new offerings provide speeds faster than any other major internet service provider.

To kick of the huge announcement, we produced an hour-long "Life, Gig-ified" virtual press event, featuring AT&T exectutives introducing the new technology with the help of celebrity partners Mindy Kaling, Zac Efron, Mark Cuban, and LeBron James.

The event featured executives speaking from a branded studio stage, Q&A sessions between executives and celebrities in more informal environments, and celebrity vignettes that also ran as standalone spots promoting AT&T Fiber on TV and social channels.