Our Work with Discovery VR
When Discovery launched their cutting-edge platform DiscoveryVR, Suite Spot was selected as the production partner to travel the globe developing hundreds of original content pieces supporting their network’s shows and advertisers with branded entertainment.
From the top of Mt. Everest to the bottom of the ocean, across 15 countries on 5 continents, Suite Spot’s tech savy VR Producers and Creators have developed intimate and immersive experiences for the world to enjoy on mobile, desktop, or a fresh pair of goggles.
“Racing Extinction” - The 360º Experiences
Get close to the most extraordinary creatures on the planet... before they disappear. Whale sharks, giraffes, rhinos, elephants, mantas, and lions are all threatened with extinction. "Racing Extinction" utilized 360-degree videos to offer viewers an immersive experience, enabling a deeper emotional connection with endangered species and their habitats. The technology made promotional events more engaging and facilitated broader educational outreach, sparking interest due to its innovative nature. Its compatibility with popular social platforms further amplified the film's reach and impact.
Watch, then join the global movement to save them.
Gillette - Pressure Chamber
Ready to tackle the Pressure Chamber? Embrace the challenge, unleash your daring spirit, and take the ultimate plunge!
Introducing the Gillette Clinical Clear Gel Pressure Chamber: a virtual reality journey fueled by the prowess of Discovery VR. Brace yourself for five breathtaking experiences as you're transported from daring canyon swings, a ride-along with a pro skater on the MegaRamp, head-first at 90+ mph down an olympic skeleton run, take a high-speed twisting rollercoaster ride, and walk the suspended and dangerous slackline, – a quest driven by the pursuit of unparalleled freshness. Inside the Pressure Chamber participants are connected to wearable devices to track when their pressure spikes as they go on their VR journeys.
Gillette and Discovery teamed up to unveil the male body's response to pressure, culminating in a three-day experiential extravaganza at SXSW inviting fans to dive into the Gillette Clinical Pressure Chamber firsthand, amping up their adrenaline.
The Pressure Chamber campaign amassed an impressive 5MM+ video views collectively, leaving an imprint of 7.5MM Facebook impressions and over 1MM Facebook video views. Consistently outperforming Discovery's benchmarks, the content resonated deeply. Above all, this campaign resonated with the millennial demographic, delivering an engagement-rich experience that struck a chord for Gillette.
Shark Week Dives Into 360º
Discovery took a "bite" out of virtual reality with "Surviving Sharks," their immersive 360-degree video in honor of Shark Week. Australian Navy diver Paul de Gelder, who "surfaced" from a personal shark encounter, "dove" deep with viewers, sharing his gripping tale and "fin-tastic" insights about sharks. This "jaw-dropping" experience was just a ripple in a series of VR adventures that Discovery launched across various platforms, with select Shark Week highlights making a "splash" on the Discovery VR apps and Shark Week's Facebook page.
Impact
New immersive 360º/VR 2nd screen experience
1 billion (992.5 million) primetime TV ad impressions
100M+ Cable Viewers for Shark Week
ZERO human casualties, as usual
Discovery and Toyota create a 360º partnership
Looking to make a road trip without leaving home? Thanks to a partnership between Discovery Communications and Toyota, you can do just that with Discovery VR. These 3 series showcasing the Rav4, Prius, and Highlander, mark the first time Toyota has invested in developing VR content. The 360-degree experiences can also be found at DiscoveryVR.com, on Discovery Channel’s Facebook page and Discovery Channel’s YouTube channel. Happy Travels!