Frank's RedHot
Super Bowl Sweepstakes

100 winners! A $36,000 cash giveaway! Contestants brought in through Twitter interactivity, non stop laughs from a host always in motion (and his mysterious red suited stage manager friend). This collaboration with Franks, Grey and Suite Spot produced a trending hashtag during the Super Bowl garnering over 200k viewers and earned the brand more social mentions than any brand without an actual TV ad.

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Adidas Tango Squad

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Salesforce's Dreamforce Live Event