Frank’s RedHot Super Bowl Sweepstakes
100 winners! A $36,000 cash giveaway! Contestants brought in through Twitter interactivity, non stop laughs from a host always in motion (and his mysterious red suited stage manager friend).
This collaboration with Franks, Grey and Suite Spot produced a trending hashtag during the Super Bowl garnering over 200k viewers and earned the brand more social mentions than any brand without an actual TV ad.