Every year racing fans from around the world journey to Indianapolis for the Indy 500. Honda wanted to share the adrenaline rush of IndyCar Racing with consumers across the globe by placing them in the driver’s seat. Their strategy was Inside the Indy Challenge, a nine-part documentary series showcased on an interactive website hub. Enter Suite Spot.
The series provided consumers with the opportunity to engage with team members and Honda directly. From the excitement on the track to the team hustle in the garage, Suite Spot painted an intimate portrait of Honda’s most promising IndyCar teams. With all the focus on the drivers and their journey to the final race, Honda was seamlessly incorporated into the videos as the engine that drove the story from start to finish line.