Live at Macy’s!
Brazil-inspired fashion,
Taylor Swift’s perfume launch,
and Thalia Sodi’s runway show.
Macy’s shared an authentic Brazilian experience with visitors as the retailer unveiled its much anticipated “Brasil: A Magical Journey” campaign in select Macy’s stores nationwide and on macys.com. Brazilian culture burst into life at Macy’s through limited-edition capsule collections created by renowned Brazilian designers, including a limited-edition collection by “Francisco Costa for Calvin Klein”. Those watching live online and in attendance at Macy’s flagship store in NYC will be entertained by musical concerts, a Brazil-inspired fashion show with Brazilian designers, including existing Macy’s brands, a fundraising program to benefit the Amazon rainforest, a series of lively in-store events, and an opportunity to win a trip to Brazil, courtesy of Delta Air Lines.
Taylor Swift launches Wonderstruck live at Macy’s
Macy's livestreamed the fragrance's launch at its Herald Square flagship to stores around the country.
Purple hysteria broke out at 5 p.m. Thursday when Taylor Swift stepped onto a carpet of her favorite color — purple — in front of Macy’s Herald Square. Suite Spot broadcast the event starting with Taylor’s arrival on Broadway and followed her up to the 8th floor where the new Wonderstruck was on display and to meet and greet 300 lucky fans, the first 300 who purchased the "All Access Wonderstruck Package.”
Her appearance was streamed live on her Facebook page, at Macys.com and at viewing parties in select Macy’s stores nationwide.
Thalia Sodi’s runway show live with Macy’s
In a social media first, we coordinated the of Thalia Sodi’s latest collection in partnership with Macy’s featured in a live stream on Thalia’s Facebook account where it promptly broke the Internet (ok, not really, but the traffic was still huge). Together, we made history. Fans from around the world tuned in to watch the live feed of the show and continued to stream it with more than 3 million viewers to date.