Suite Spot also worked to amplify Panasonic’s voice through interactive segments, live Q&As via social media, and embedded Twitter feeds on the broadcast pages. Live @ CES featured guests that covered every aspect of consumer technology, from tech gurus and reviewers to green energy activists and comedians. And while the broadcast was branded Panasonic, the content was never constructed as a pitch or commercial, giving legitimacy to all who participated. The event was carried on Ustream, Panasonic’s social media properties, and syndicated throughout popular online media outlets., giving viewers the truly unique experience of CES, but without the lines. The impact of Live @ CES is undeniable with phenomenal viewership and tremendous response across social media, Panasonic and the online viewers shared a truly rewarding, interactive experience.