Every year technology enthusiasts swarm Las Vegas for the International Consumer Electronics Show (CES).

Panasonic North America wanted to take the immersive experience of being at CES and give it directly to millions of consumers worldwide. Their strategy was to develop Live @ CES, a live and interactive broadcast.

Suite Spot also worked to amplify Panasonic’s voice through interactive segments, live Q&As via social media, and embedded Twitter feeds on the broadcast pages. Live @ CES featured guests that covered every aspect of consumer technology, from tech gurus and reviewers to green energy activists and comedians.

The impact of Live @ CES is undeniable, with phenomenal viewership and tremendous response across social media.

Panasonic and the online viewers shared a truly rewarding, interactive experience. You can check out the recap below. Enjoy!