Project Description

The Roseland Ballroom in NYC had a very special surprise to close out  90+ years of iconic performances ranging from Frank Sinatra to Beyoncé. Verizon brought in Lady Gaga for a premier residency to deliver a series of 7 shows to delight Verizon’s customers with Super Tickets and Gaga’s superfans and leave a mark in music history with this epic grand finalé. The show was live streamed to Verizon’s site and a custom app where the viewer could live direct their own show by clicking on different camera angles. 50+ pieces of exclusive content were created during the show onsite and shared on social in real time.