Project Description

Westminster Kennel Club was looking to offer its dog show fans a more personal, all-inclusive viewing experience, so they came to Suite Spot with a question: “How can we showcase our dog show to the entire world while it’s all happening?” Our answer? “Put it live on the Web.” Their next question was, “How do we do it?” With 12 competitive rings and an all-access channel, Suite Spot’s technical wizards did the math and put it live on the Web. For two days, all 206 breeds and branded content were featured live on USA Network’s website and their convenient mobile app. The result? Million dog-loving online viewers were able to watch any breed across 13 channels showcasing a whole new level of viewer experience for the oldest sporting event in the world.