Our Work in Automotive

Cadillac
Super Cruise

World renowned luxury brand Cadillac and Sawhorse Media came to Suite Spot to collaborate on documenting an epic road trip; the first official drive from coast to coast with hands-free technology. Suite Spot partnered with Sawhorse Media to capture the cross country trip in scenic, breathtaking shots from the air and on the road. The final product effortlessly promotes the cutting-edge Super Cruise technology, while showcasing Cadillac’s quintessential class and sophistication.

Honda
Inside the Indy

Every year racing fans from around the world journey to Indianapolis for the Indy 500. Honda wanted to share the adrenaline rush of IndyCar Racing with consumers across the globe by placing them in the driver’s seat. Their strategy was Inside the Indy Challenge, a nine-part documentary series showcased on an interactive website hub. Enter Suite Spot.

The series provided consumers with the opportunity to engage with team members and Honda directly. From the excitement on the track to the team hustle in the garage, Suite Spot painted an intimate portrait of Honda’s most promising IndyCar teams. With all the focus on the drivers and their journey to the final race, Honda was seamlessly incorporated into the videos as the engine that drove the story from start to finish line.

Cadillac
Celestiq Reveal

Suite Spot helped Cruise “Move Beyond the Car” by launching the self-driving, all-electric Cruise Origin to the world. Over 1,100 employees, media, and invited guests attended the event.

Cruise is building the world’s most advanced self-driving vehicles to safely connect people with the places, things and experiences they care about. The Cruise Origin is the first purpose-built, self-driven vehicle to be developed for large scale production. The Cruise Origin is not a product you buy; it is an experience you share. Cruise intends to operate a fully integrated self-driven ride-hail service in major cities worldwide that features the Cruise Origin in the years to come.

The entire experience helped reinforce the key message that the Cruise Origin represents the beginning of a new era in transportation where people won’t be forced to trade-off what’s good for them versus what’s good for the world.

Throughout the space, Cruise challenged people’s apathy and acceptance of the broken transportation system caused by the human-driven, gasoline-powered, single-occupant car. They combined this on-premise visceral storytelling with an on-stage experience. Cruise shared a broader vision for redefining the way people move through cities in the future thanks to the Cruise Origin.  

Introducing the Cruise Origin

Suite Spot helped Cruise “Move Beyond the Car” by launching the self-driving, all-electric Cruise Origin to the world. Over 1,100 employees, media, and invited guests attended the event.

Cruise is building the world’s most advanced self-driving vehicles to safely connect people with the places, things and experiences they care about. The Cruise Origin is the first purpose-built, self-driven vehicle to be developed for large scale production. The Cruise Origin is not a product you buy; it is an experience you share. Cruise intends to operate a fully integrated self-driven ride-hail service in major cities worldwide that features the Cruise Origin in the years to come.

The entire experience helped reinforce the key message that the Cruise Origin represents the beginning of a new era in transportation where people won’t be forced to trade-off what’s good for them versus what’s good for the world.

Throughout the space, Cruise challenged people’s apathy and acceptance of the broken transportation system caused by the human-driven, gasoline-powered, single-occupant car. They combined this on-premise visceral storytelling with an on-stage experience. Cruise shared a broader vision for redefining the way people move through cities in the future thanks to the Cruise Origin.